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Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, produced wooden furniture and toys. His business was not profitable and he struggled during the 1930s. In 1934, he shifted to concentrate on toys and changed the name of the business to LEGO. It’s an abbreviation of “leg godt” which is the Danish word that means “play well”.
The company expanded into other Nordic countries in the 1960s. The company created smaller bricks, which were ideal for hands with small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children to build more intricate models.
In the 1970s, Lego began to introduce new features that would help its products differentiate themselves from the competition. For instance, they added a range of different faces to their minifigures. This made the minifigures appear more realistic and enabled them to show different facial expressions and emotions. The Lego Group added wheels to their bricks that allowed them to construct vehicles and other machines.
The next big step of the company was when it introduced dedicated themes — systems within the systems that allowed users to design their own world or situation. This helped the company make its brand more recognizable and helped them draw an audience that was younger. Additionally the company expanded its production by opening factories in South Korea, Malaysia, and Brazil.